'Can we afford it and does it fit in our apartment'
– Herb and Dorothy Vogel
Role Campaign Concept, Art Direction and Brand Activation
Agency Studio theGirls™
Photography Bill Tanaka
Brief Create an annual campaign. Communicate how art enriches your home life.
An accessible art fair rather than a standoffish affair it was time to have some fun. Tickling you to think what your life would be like literally ‘Living with Art™’. Portraying ART™ as a loving family member or housemate, wrapped in the brand's iconic pink.
Some fun elements also featured at the fair to really make you feel at home. A curated video ART™ pod featuring local and international video art shown in a homely setup with an armchair. A living room set up in collaboration with Vitra to have a photograph taken with ART™ with the chance to win the living room. ART™ even went on to travel to the New York fair edition he was so well loved.
Some fun elements also featured at the fair to really make you feel at home. A curated video ART™ pod featuring local and international video art shown in a homely setup with an armchair. A living room set up in collaboration with Vitra to have a photograph taken with ART™ with the chance to win the living room. ART™ even went on to travel to the New York fair edition he was so well loved.
Photo by Bill Tanaka
Getting their 'Le Déjeuner sur l’herbe' on
lo-fi giffs giving everyday actions - the accessible art fair
Big on the streets
Hanging out backstage with the models
Art™ made his way over to the New York editon
